• Sponsor Us

Sponsor the Festival

The Bay Area Book Festival is an in-person weekend experience in which tens of thousands of highly educated people — millennials, baby boomers and more — come to connect with hundreds of top authors and selected consumer brands. We offer a variety of creative, affordable sponsorship opportunities to reach your target market, and showcase your products and services. Nearly 60% of our attendees have reported that in addition to seeing authors, they came to shop. Join us!

Tap the Festival to Build Customers and Brand

Author Events

People are passionate about connecting around books, and authors are a special kind of celebrity. We bring in New York Times best selling authors, winners of the major prizes (such as the Pulitzer and National Book Award), syndicated columnists, celebrities and politicians, mystery and crime writers, science fiction masters, business leaders, and Young Adult and children’s book legends.

Past authors include Judy Blume, Pulitzer winners Michael Chabon and T.J. Stiles, Sherman Alexie, Cory Doctorow, Masha Gessen, Roxane Gay, Alicia Garza, Pico Iyer, Lemony Snicket, Walter Mosley, Scott Turow, Lindy West, and many more!

Outdoor Fair

Meet thousands of consumers at our lively, high-quality outdoor fair with a 600-seat outdoor stage and tent; hundreds of booths featuring sponsors, literary exhibitors, and food trucks; and a Children’s Stage (available to be sponsored!) and busy children’s area with interactive play. The fair covers a 10-block radius around Downtown Berkeley BART and Civic Center Park.

Festival Gala

The dazzling, elegant, invitation-only Festival Author Reception and Gala is a remarkable opportunity to hobnob with 600 extraordinary guests: the festival’s authors, government officials, cultural and business leaders, philanthropists, and fellow sponsors. The Gala will be a highlight of your year. And it’s a fabulous perk to offer your best clients!

We don’t have tables like some events do. We think you’d prefer to be able to mingle with everyone. All Gala sponsors have their logos on the invitation, collateral at the event if desired, and logo on signage. You’re thanked and introduced from the podium during a welcome. 

New Republic participated in the Bay Area Book Festival with the goals of reaching our loyal readers and introducing the brand to new audiences. BABF allowed us to do that in a meaningful way—and with impact! We appreciate BABF’s sense of collaboration and engagement in the creative process that led to unique and memorable programming that was perfectly aligned with New Republic’s vision. The festival was an important part of our marketing plan and will continue to be into the future.

- New Republic magazine

2018 by the Numbers

50,000 festivalgoers, with a bump of 20,000 millennials

200 exhibitors (sponsors, bookstores, publishers, & more)

250 top authors from 13 countries & many genres

80 author events (keynotes, interviews, & panels)

20 food trucks & other food providers

For more details, please download our 2018 Sponsorship Packet, and contact Cherilyn Parsons at cherilyn@baybookfest.org.