• Exhibitor Registration

Exhibitor Registration

Bay Area Book Festival – Outdoor Fair
Downtown Berkeley

Are you a publisher, bookseller, author, literary organization, public agency or book-related business seeking to reach a vast audience interested in book culture? Don’t miss your chance to register for the 2020 Bay Area Book Festival Outdoor Fair!

Should you encounter problems completing the application, we will be happy to help get your application processed – simply send an email to exhibits@baybookfest.org

Should you have any questions or comments regarding the application process, or our new online application form, please email us at exhibits@baybookfest.org.

About the BABF Outdoor Fair

The Bay Area Book Festival is a large, signature community event situated in Berkeley’s downtown Civic Center Park and adjacent blocks. It includes dozens of indoor literary events and a vibrant outdoor street fair featuring literary-themed exhibitors.

Tens of thousands of people of all ages attend the festival. According to a 2016 study led by UC Berkeley’s Haas School of Business, festival-goers come not only from the East Bay but from San Francisco, Marin, the South Bay, and elsewhere in the state and nation. They tend to be highly educated and have disposable income. Nearly 46% of attendees cited “to shop for books and other items” as their top reason for visiting.

Outdoor exhibitors include publishers, independent bookstores, literary and literacy organizations, library services, writing programs, book artists, exhibiting authors, and more. (Note, excepting some booths for major sponsors, only literary exhibitors are eligible.) A large outdoor stage will feature prominent literary talent, attracting even more visitors to the street fair.

Indoors, hundreds of local, national, and international authors speak, debate, and present in large venues. Author presenters sign books in special areas, with book sales handled by selected independent bookstores.

Major publicity is provided by media partners including the San Francisco Chronicle, KQED, Berkeleyside, KALW, ABC-7 TV, the East Bay Express and other print, radio and online outlets, as well as BART. BABF’s Festival Program is inserted in the Chronicle the Sunday prior to the festival, and is distributed onsite over the festival weekend. Exhibitors are listed in both the online and print programs, of course.

Thanks for stopping by. We look forward to having you with us in 2020!

•• See the Recap from the 2017 Bay Area Book Festival for photos and more online ••