Literary entrepreneur Christin Evans runs two Bay Area bookstores. In 2007, she and her husband, Praveen Madan, purchased The Booksmith in San Francisco’s historic Haight-Ashbury neighborhood. In 2012, she assumed leadership of store operations for Kepler’s Books, the Silicon Valley’s landmark bookstore established by pacifist Roy Kepler in 1955, now a hybrid business with an affiliated non-profit events program. Having made it her work to re-imagine the role independent bookstores play in their communities and how best they can be sustainable cultural institutions, she is active in neighborhood associations. She holds a B.A. from Vassar College and an M.B.A. from the University of Michigan Ross School of Business, and worked as a management consultant for A.T. Kearney.